Decompose and formulate the annual and monthly rolling planning volume of each product item according to the sales target of each brand / product and market demand, combined with the brand / product business development plan

Regularly participate in the implementation of product evaluation, follow-up product adjustment, evaluation and other related work to ensure that all brands maintain stable product strength

Regularly complete the data collection, sorting and report writing of product analysis, and put forward suggestions on new product development and product improvement of various brands

Combined with the needs of market and brand development, make irregular on-site market visits, collect first-hand market information of this and competitive products, and put forward suggestions on new product development and product improvement through product and market analysis

According to the new product demand (concept) management process and product change process, assist the brand manager to complete the new product development and product improvement market and production feasibility assessment

Participate in and follow up the specific work according to the new product development and product improvement projects and the company's series product management process

Develop and optimize promotional gifts, publicity products, display tools and other sales aids to provide sales support for the sales department

Put forward the brand's media delivery demand, various advertising creativity evaluation and various new media marketing evaluation, so as to provide support for brand development